Dyn, a Manchester, New Hampshire based Infrastructure as a Service (IaaS) provider powering managed DNS and email delivery, has launched a new DNS network in China, which would allow global brands to connect faster and more reliably with the largest population of online users in the world.
In 2013, China’s online population reached 618 million users (roughly one out of every five online users worldwide), according to the Chinese Internet Network Information Center. Yet 72 percent of multinational companies reported that slow or unstable Internet access has impeded their ability to effectively do business in China.
Unlike some other DNS services, Dyn’s China Network, which spans multiple locations to ensure reliability and performance, allows the majority of requests from within China to stay inside the country. This would result in increased performance and reliability. To operate the new China Network, Dyn has partnered with C3Edge, a total IT solutions provider that offers tailored solutions for multinationals seeking to gain an advantage in the China market.
For global companies
“China has one of the largest and fastest growing economies in the world,” said Scott Hilton, Dyn EVP, Product. “But without reliable and high-performance DNS to power their online presence, global brands are at risk of missing out on potential Chinese customers. Dyn’s China Network helps deliver a superior web experience that can increase brand awareness and drive more sales.”
Dyn’s China Network is available to global companies that have a presence in China or a specific .cn domain. The network has already been made available for a few select clients. These clients would now experience improved reliability in the country. Also, average query latency from Chinese locations improved, which would translate into a better user experience since web pages load much faster.
“Global companies seeking to extend their brands and businesses into the fast growing China marketplace must meet high expectations for a fast and reliable user experience in cloud hosting environments,” said Richard Villars, Vice President, Datacenter & Cloud at IDC. “Solutions like Dyn’s new China network which offers managed DNS services will play a key role in significantly lowering the barrier to entry for multi-national companies that want to build a Chinese presence while dramatically improving the reliability and experience for their Chinese customers.”