eCommerce Segmentation: Using a Data-Driven Approach to Optimize Your eCommerce Store

The only way to see sustained revenue growth in your eCommerce store is by using data to make informed decisions. The top 5% of your customers could potentially be driving up to 3x the normal Average Order Value. Wouldn’t you want to know this – and better yet – treat these customers differently and get more sales? Chris Lema, VP of Products and Innovation at Liquid Web shows you how.

You’ll Learn:

1. How to step away from averages and focus on segmentation
2. Why the customer’s journey matters – and what it tells you about them
3. How to find the most profitable segments and target them with better messaging
4. The top six segments you need to consider – and what you can do with them

Duration: 41:57
Publisher: Liquid Web
You can watch this video also at the source.

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