Fastly, a global edge cloud platform with Points of Presence (PoPs) at the center of the highest density Internet Exchange Points in cities around the world, has announced a partnership with Microsoft Azure. The strategic partnership integrates Fastly’s edge cloud platform with Microsoft’s Azure services, including Azure Data Explorer, Azure Blob Storage, and Azure Event Grid – “to create a powerful, near-real-time data analytics solution.”

The partnership between Fastly and Microsoft Azure would enable businesses to collect data in real-time from the edge, and pair that with other insights from their analytics and business intelligence tools in a central, integrated platform.

It would enable top brands to identify trends and patterns at scale – to make “immediate, impactful business decisions informed by big data.” Fastly provides 100 percent of logs in real-time from the network edge, allowing businesses to monitor site performance and troubleshoot issues as they happen. In partnering with Microsoft, Fastly integrates its real-time data logging capabilities for automatic ingestion and analysis of application and engagement performance.

“Fastly delivers more than a three million log events per second, empowering our customers to easily view their traffic, understand their site health, and make the changes they need as quickly as possible,” said Dana Wolf, SVP of Product and Marketing at Fastly. “To this end, we embrace and integrate with a multitude of central cloud platforms. This partnership and the integrations we’re building with Microsoft are another investment in support of our customer-first philosophy, empowering businesses to get the most value out of their operations at the edge.”

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Taboola’s Experiences

The integrated solution would already be producing results for market-leading companies including Taboola, stated Fastly. Taboola is one of the world’s largest platforms for content recommendation, audience acquisition, and native advertising. Taboola would generate 22 billion records of edge delivery data logs per day and needed a way to “quickly, simply, and cost-effectively” analyze its data for optimal service performance and content recommendations.

Utilizing Fastly’s edge cloud to stream content access logs in real-time directly into Azure Blob Storage and then ingest that data into Azure Data Explorer automatically, Taboola would estimate significant savings of developer hours and hundreds of thousands of dollars, compared to its previous solution.

“Azure Data Explorer, together with Fastly’s real-time logging, outperforms our previous solution with a faster update time and an intuitive interactive interface. Plus, it was so simple that we were up and running in a week, ingesting and analyzing 17 TB of data per day,” said Ariel Pisetzky, VP Information Technology at Taboola. “Our team was even able to instantly identify a problematic latency issue impacting the speed at which content was being served to customers and rectify the issue in real-time. In a time where speed of reaction and innovation is paramount to user experience, this capacity is indispensable.”

Founded in 2011, Fastly is trusted by brands like Airbnb, The New York Times, Alaska Airlines, Vimeo, The Guardian, Pinterest, GitHub, and thousands more across e-commerce, travel, and hospitality, digital publishing, SaaS industries, and financial services.

“With Azure Data Explorer, engineers can instantly identify trends, patterns, or anomalies from their ever-growing and changing data,” said Daniel Yu, Director of Product Marketing at Microsoft. “Joining forces with Fastly, we can provide innovative organizations with a solution to deeply understand across their edge workloads. Microsoft and Fastly share the same principles of speed, scalability, and flexibility, so we believe the integration of our technologies will provide a unique solution for our customers.”

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