Whenever a customer places an order, your reputation is on the line and just like product quality and customer service, that extends to your emails. Poor email reputation impacts deliverability and that can cost you valuable business. Follow these 4 key strategies to ensure your emails have the best chance of being delivered.
Read more about mastering the art of inboxing here: http://resources.mailgun.com/art-of-inboxing.html
You can watch this video also at the source.