Fender offers nine digital applications that teach musicians young and old, new and experienced, everything from how to tune their instruments to how to play their favorite songs. They built all of their applications using the AWS Serverless Platform from the ground up. “Our goal with building our operations infrastructure was to build it how you would build a product,” says Ethan Kaplan, GM at Fender. “The end users of that infrastructure are the developers, and the APIs are the contracts with the developers.” Hear more from Ethan about how innovating in the digital music space without having to think about hardware “has been the most freeing thing.”
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Publisher: Amazon Web Services
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