Global provider of colocation data centers and interconnection services, Equinix (Nasdaq: EQIX), has announced significant enhancements to its global Channel Partner Program that build upon 2015 program momentum. The enhanced program, with newly launched training and certification programs would provide additional revenue opportunities for Equinix’s channel partners.
A global program spanning the Americas, EMEA and Asia Pacific, Equinix‘s Channel Partner Program is designed for managed service providers (MSPs), network service providers (NSPs), systems integrators (SIs) and solution providers (SPs) to help design and deploy the right cloud and IT solutions for enterprise customers.
Newly launched training and certification programs enable channel partners to develop a stronger joint value proposition with Equinix. Formal training and certification would enable channel partners to best prepare their sales and technical staff to offer customers the optimal solutions to meet their evolving cloud needs. Ultimately, this not only increases a partner’s overall revenue potential, but also their ability to maintain ‘trusted advisor’ status within the enterprise.
Two levels of certification for technical professionals would ensure Equinix partners are equipped to work with the most complex enterprise IT scenarios. These programs are designed to help partners enable enterprise customers to take advantage of the untapped value in interconnection, including interconnecting people, locations, clouds and data using the Equinix platform.
In 2015, Equinix added more than 350 new channel partners to its Channel Partner Program, spanning all levels of partnership, from agents, master agents, resellers and lead referral partners. Notable partners that have joined the global program since its launch include Avant, Dimension Data, Hanu, KBQuest and VMtech, among others.
Equinix allows program members to both resell and refer Equinix services, helping enterprise customers obtain the comprehensive cloud services and expertise needed directly from the channel community. Equinix is also actively recruiting government-focused partners as it continues to expand its reach into federal IT.
Equinix’s Cloud Exchange provides MSP and NSP end-customers a dedicated, private connection to multiple leading cloud platforms and applications. Equinix also offers direct connection to government clouds such as Azure Government via ExpressRoute and AWS GovCloud. The provider of colocation data centers and interconnection services has strategic partnerships available with leading cloud service providers, including AWS, Cisco, Google Cloud Platform, IBM SoftLayer, Microsoft Azure, NetApp, and Oracle.