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Evoque Data Center Solutions, a global provider of connectivity, cloud, and data center services, has expanded its channel partner program. The program is designed to leverage existing relationships between service providers and their clients while providing end-users with a full range of data center services, from colocation to the cloud. In addition, Evoque appointed Monica Walton as the company’s VP of Channel Sales.
Evoque will provide its channel partners with a comprehensive suite of tools to assist them generate more business, including a uniform commission structure and procedure with greater incentives, as part of the expanded offering.
The initiative will also include additional programmatic partner assistance as well as enhanced co-branded marketing support, all of which are intended to raise awareness and explain the entire range of benefits provided by Evoque’s comprehensive suite of capabilities.
Evoque Data Center Solutions has begun broadening its focus to attract partners from a variety of segments, including brokers, master- and sub-agents and technology alliances.
Lumen Technologies, Level 3 Communications
Monica Walton has been appointed as Evoque’s Vice President of Channel Sales. Ms. Walton formerly worked at Lumen Technologies’ Rocky Mountain Region as vice president/general manager of sales.
Prior to Lumen, she worked at Level 3 Communications, where she oversaw a variety of sales teams in a variety of sectors. Walton led companies that generated more than $250 million in yearly sales across many states and regularly provided year-over-year revenue increase in those capacities, according to Evoque.
“Monica is a respected leader who dives in, looks for ways to strategically drive results, and works with tenacity to ensure her company’s success,” said Lisa Miller, president at Spearhead Advisors, a Dallas-based telecommunications consultancy. “I know her leadership style is to dig in, analyze, and achieve strong, consistent results. She is highly customer-focused and understands how to work with the channel to drive solutions and exceed customer expectations.”
Channel Sales Funnel
Channel partners that join Evoque will have access to a wide selection of content to share with their customers.
“More than ever, the channel is a vital conduit for communicating our value proposition and driving sales,” said Monica Walton. “By expanding our reach and scope to a greater range of trusted channel partners, we will help them deliver proven solutions to their clients, and will grow our customer base at the same time.”
Walton said Evoque plans to double its number of channel-based bookings over the next 12 months, noting that since she joined the company, Evoque has already surpassed its total channel sales funnel from the previous year. “Working with my team, I’m committed to developing and delivering a channel program that will benefit everyone at every phase: the end-user, our partners and us,” added Walton.