Expert Blog: Businesses Underestimate the Long-Term Benefits of Cloud-Native

Expert blog

Author: Souvik Dutta, Chief Revenue Officer at Zoosh

While many companies are turning to cloud native solutions to increase productivity, save money, and create better customer experiences, the environmental advantages of doing so are sometimes underestimated.

Photo Souvik Dutta
Souvik Dutta

Many firms will focus on digitization after the epidemic, but that doesn’t mean the search for sustainability should be ignored. In reality, being cloud-native comes with a slew of environmental and social benefits that some businesses are failing to recognize or measure.

As a result of the increased demand to ‘do their part,’ all firms are now subject to sustainability objectives, with many displaying their sustainability initiatives publicly. This obligation, on the other hand, does not have to be a burden, but rather a privilege. 78 percent of firms feel a more sustainability-driven business model would have a positive influence on overall growth, according to the HSBC Navigator: the voice of business 2021 report.

Data centers, like physical storage solutions, need upkeep and maintenance, resulting in downtime. Cloud-native allows organizations to expand and adapt in a more efficient and environmentally friendly way, requiring fewer maintenance and components, which is good for both the environment and the business.

Cloud-native solutions create a more scalable, and adaptable solution, lowering infrastructure and maintenance costs in the long term, but will also provide a more flexible working environment for employees in the new work-from-home era. This solution has proved invaluable for businesses looking for a secure solution for their new working environment, but businesses need to also focus on the sustainable benefits that cloud-native solutions have to offer, in order to realize its full potential and stay ahead of their competition in their sustainability and business goals.

As digital transformation continues to be at the forefront for many firms, measuring a company’s success in sustainability will depend on how proactive it can adapt and invest in technology. Many businesses are focused on the business advantages (cost reductions, efficiency, customer experience, etc.) rather than the sustainability benefits of adopting cloud-native. Companies should consider the long-term benefits and exploit them to their advantage.

It is critical for organizations to begin thinking about cloud-native today in order to remain ahead of the curve in terms of sustainability goals and to plan for future company development. On-site and off-site data centers may be expensive to manage, maintain, and upgrade, so businesses who invest in cloud-native solutions now will save money in the long run while also helping to preserve the environment.

Data centers are well-known for contributing significantly to global carbon emissions. Businesses must consider not just their travel, waste, materials, and energy use, but also how they store all of their data. Cloud-native solutions provide organizations with a long-term, safe, and future-proof way to achieve their objectives.