Global edge cloud platform, Fastly (NYSE: FSLY), is now an official worldwide sponsor of the Mercedes-AMG PETRONAS Formula One Team. The long-term cooperation is a reflection of the firms’ shared dedication to cutting-edge, quick, safe experiences both on the track and online.
This alliance comes at a time of extraordinary popularity for Formula 1, which is witnessing double-digit growth in viewers and followers – making it one of the fastest growing professional sports leagues on the globe with a combined TV viewership of 1.55 billion people.
The Formula 1 racing series would outperform all other major sports in the digital and social sphere. The advent of high-quality live sports streaming services as well as ‘Drive to Survive,’ the blockbuster Netflix documentary that reveals the tales beyond the track, have fueled the expansion of Formula 1.
Mercedes F1 is synonymous with performance at the highest level of global sport. The best brands in the world would benefit from Fastly’s robust and programmable cloud platform, which would enable them to provide the fastest online experiences while also boosting site speed, increasing security, and enabling global innovation.
“We have a deep appreciation for what Fastly delivers to its customers: the ultimate digital performance, at incredible speed,” said Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team. “Our fans expect the very best experiences, not just on track but on their screens – and Fastly will be an important partner to help us achieve this. We’re thrilled to work alongside a team that shares our commitment to high-performance, safety and relentless innovation.”
“Our fight for milliseconds on the track relies upon the strength of our digital infrastructure and the speed of our network,” said Mercedes-AMG PETRONAS Formula One Team IT Director, Michael Taylor. “Joining forces with Fastly, who share our obsession for innovation and uncompromising performance, will help to drive us forward on the track and power our fan experience in the virtual world.”
‘For both Fastly and Mercedes, milliseconds matter’
At the end of July 2022, this global alliance will begin. In addition to working together, the two businesses will also use Fastly’s technologies to enhance future online and digital fan experiences for the Mercedes F1 team. Financial details on this sponsorship deal were not disclosed.
At Formula 1 events starting this month, as well as tech sector events like the Black Hat cybersecurity conference in Las Vegas this August, fans will be able to experience this new alliance.
“For the Mercedes-AMG PETRONAS F1 team and Fastly, milliseconds matter,” said Margaret Arakawa, Chief Marketing Officer (CMO) at Fastly. “The Fastly and Mercedes F1 partnership showcases two brands that are synonymous with performance and speed at global scale. Fastly is excited to push the limits of speed and security alongside a team that is not only one of the most legendary names in global motorsport, but also shares our values around innovation, safety, and performance with integrity. The team has proven year after year that relentless focus and dedication to innovation – supported by technological infrastructure that is fast, secure, and unwaveringly reliable – leads to winning results.”