Former ResellerClub Head Launches B2B Logo Builder, Logotron

Cathect Technologies, founded by Shridhar Luthria – the former head of ResellerClub and LogicBoxes – has launched its first product on the WHMCS Marketplace, called Logotron. Targeted at web hosts, site builders, domain registrars and web professionals, the logo builder has a wholesale focus and is free to download on WHMCS Marketplace.

“Hosting providers today know that their SMB customers are using several different web products like logo builders, email marketing, or even CRMs and HR tools,” said Shridhar Luthria. “Unfortunately, there are no providers out there that offer a meaningful way to resell these types of products. They don’t have the right integration options or even the right margins that make sense for B2B partners. This is the gap we’re trying to fill.”

Keeping this gap in mind, logo builder solution Logotron comes with API and WHMCS integration options. Mr. Luthria promiess it to be a margin rich product while completely white-labelled.

‘New Acquisition Channel’

“My team and I cumulatively have over 60 years of experience in the web presence space so we instantly knew that a product like this would add a lot of value for our partners,” added Mr. Luthria. “The search volume of logo based keywords are 4x that of domains and hosting keywords combined and at 1/10th the costs. We see logos as not just an additional revenue source but also a new acquisition channel for our partners.”

Cathect Technologies is a B2B startup that focuses on building products for web hosting providers, domain registrars and resellers, as well as web professionals. Its portfolio currently includes Logotron (logo builder), along with an expense tracking tool and an invoice generation tool in the pipeline. Logotron is a business unit of Cathect Technologies.

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