Equinix has been chosen by gaming hosting provider i3D.net to support its global gaming platform. Acquired by one of the world’s largest game publishers recently, by Ubisoft, Netherlands-headquartered i3D.net provides a global low-latency network and has partnered with Equinix to gain proximity to its end users following a boost in gaming activity on its platform.
With an uptick in usage and global demand for a highly immersive and consistent end-user experience, as well as new game launches, e-sports events and popularity spikes of a particular game, the need for high-speed connectivity to sync games and perform deployment tests increased, stated i3D.net.
In order to deliver the latency-free connectivity essential to assure a snug gameplay experience, i3D.net relocated its game platform inside Equinix – integrating 38 Equinix IBX colocation data centers around the United States, Asia-Pacific and Europe.
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i3D.net has deployed its infrastructure at Equinix colocation data centers in Amsterdam, Atlanta, Chicago, Dallas, Dubai, Hong Kong, Los Angeles, Madrid, Milan, Paris, São Paulo, Seattle, Silicon Valley, Singapore, Sweden, Sydney, Tokyo, Toronto, Warsaw and Washington, D.C.
“With online gaming undergoing an unprecedented surge in popularity, Equinix can strategically support i3D.net in delivering the best possible user experience to gamers around the world,” said Matt George, Director of Segment Marketing, EMEA, Equinix. “Gamers are always striving to level-up, pushing themselves to better their skills and expanding their game-base; they expect nothing less from developers and providers. With new levels of demand, gaming platforms must be supported by robust digital infrastructure to enable the transfer of information at high speeds to ensure smooth game playing, while also offering the utmost security to protect sensitive player details.”
AWS, Google Cloud, Microsoft Azure
The development, delivery and playing of video and mobile games has been revolutionized by widespread cloud usage and access. By rearchitecting its supporting digital infrastructure accordingly, i3D.net can offer scalability and an instant immersive gaming experience, regardless of location.
Equinix is the basis for i3D.net’s one interface, where unique gaming settings and traffic can be quickly scanned to the optimum customer experience. It assigns gaming traffic to the expansion of numerous cloud accounts which players demand through 40 interconnections from AWS, Google Cloud and Microsoft Azure.
“We are committed to providing the best experience for our users’ gaming platforms, no matter where they are, so our network is one of the most important pillars of our company,” said Rick Sloot, Chief Operating Officer at i3D.net. “Having healthy interconnection services that connect the i3D.net network with Platform Equinix means we can deliver the lowest latency to our end users, removing the frustration of in-game lag. Equinix’s interconnection services are extremely reliable and powerful, allowing us to grow anywhere in the world.”
About Ubisoft and i3D.net
i3D.net is a global infrastructure and high-performance hosting company. The firm maintains a low-latency network with thousands of servers across 6 continents with presence at more than 40 locations. i3D.net was acquired by Ubisoft in 2019. The company delivers its services to more than 300 million users worldwide. The objective of i3D.net is to achieve 1 billion users by 2025.
Ubisoft has a wealth of world-renowned gaming brands, such as Assassins Creed, Far Cry, For Honor, just dance, watchdogs and videoclip series Tom Clancy, including Ghost Recon, Rainbow Six and the Division. It’s a leader in creation, publishing, and distributing interactive entertainment and services. In the financial year 2020-21, Ubisoft produced €2.241 million net bookings.