Gaming studio learns what players want and delivers quickly with the cloud

Fluffy Fairy Games aims to be the most player-oriented gaming company in the world, so it uses Microsoft Azure and PlayFab to launch new features quickly, analyze player feedback, and innovate in response. By using Azure services and PlayFab back-end gaming technologies, Fluffy Fairy is transforming its games at a faster tempo, engaging players with features they’ve asked for, and avoiding the expense of hiring engineering and infrastructure staff to create and maintain back-end technologies—leaving employees free to focus on gaming fun.

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Duration: 2:22
Publisher: Microsoft Cloud Platform
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