Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• ‘Local’ Search Results Are Preferred
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