Colony Capital (NYSE: CLNY) will rebrand its name to DigitalBridge on June 22, 2021. The company’s digital infrastructure investment platform, Digital Colony, will also change its name to DigitalBridge. As a well-known equity investment brand in the global data center services industry, the company has invested significant amounts in data center companies like DataBank, Vantage Data Centers, and Scala Data Centers.
The new company name would symbolize the company’s major business transformation since its leadership and board of directors made the “courageous” decision – years ago – to realign a broad real estate investment firm to focus solely on the fast-growing digital infrastructure sector.
The new company name, DigitalBridge, re-establishes and renews the original Digital Bridge, which merged with the company in 2019, reflecting its history as a pioneer in digital infrastructure while looking ahead to a fully digital, interconnected future.
“The vision we crafted, bringing a digital infrastructure platform built on two decades of operating experience and deep industry relationships together with an institutional capital formation capability and global enterprise-grade operations, has reached its next phase. Now as one company, DigitalBridge, we’re a unique digital infrastructure business, with both the operating DNA and access to institutional capital that positions us to execute globally on a converging digital infrastructure ecosystem,” said Marc Ganzi, President and CEO of Colony Capital and CEO of Digital Colony. “We are poised to build, operate, and finance a new era in connectivity, leveraging a single platform focused on the full spectrum of digital infrastructure including towers, data centers, fiber, and small cells.”
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$100 Billion in Assets Under Management
“This marks a new chapter in our history as we emerge from this transformation as a fast-growing global digital infrastructure REIT. I am proud of and humbled by what our team has accomplished in just the past two years, executing one of the most significant asset transitions in the history of REITs,” added Mr. Ganzi. “We are on track to rotate $100 billion in assets under management ‘from diversified to digital’ and are now 80% rotated on a pro forma basis, following our agreement, announced yesterday, to divest the bulk of our Other Equity & Debt (OED) business for over a half-billion dollars. This is the natural moment for us to reactivate DigitalBridge, advancing our strategy as we connect networks, companies, geographies, and communities on a global basis.”
Colony Capital is a real estate investment trust (REIT) with offices in Boca Raton, Los Angeles, New York, London, and Singapore. The Digital Colony team, which includes over 90 investment and operations specialists, oversees a $32 billion portfolio of digital infrastructure assets on behalf of its shareholders and limited partners.