Web hosting provider GoDaddy has acquired Mad Mimi, a company that helps small businesses connect with customers through easy-to-use email marketing tools. The Mad Mimi service will continue to be available as a standalone application. GoDaddy and Mad Mimi intend to build a “next-generation product” utilizing the Mad Mimi platform, with availability scheduled for 2015.
“Email marketing helps small businesses connect to customers in a low-cost and easy to use way,” said Steven Aldrich, senior vice president of Business Applications, GoDaddy. “Mad Mimi’s email marketing application is a great solution to provide to our growing base of customers who will benefit from Mad Mimi’s high quality product and overall positive customer experience.” Financial details of the transaction were not disclosed.
Mad Mimi, headquartered in New York is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a template-free approach to email creation, Mad Mimi is trusted by more than 100,000 businesses including Air Canada, TimBuk2, and StumbleUpon.