Google Cloud and Vodafone have announced a six-year strategic partnership that will focus on the utilization of data insights, analytics, and learnings to support the roll-out of new digital products and services for Vodafone customers on a global level.
Google Cloud and Vodafone will collaborate to build an integrated data platform with the additional capability of processing and easily moving massive volumes of data worldwide from multiple systems into the cloud. This can be said to be one of the most important expansions in the existing agreement of the two companies.
The platform named Nucleus will include a new system Dynamo that will drive data across Vodafone. This way, Vodafone will be able to offer its customers new, personalized products and services in various markets. Dynamo will also enable Vodafone to add new connectivity services for businesses and homes via the launch of smart network features, like providing an immediate broadband speed boost. Both Nucleus and Dynamo are being created in-house by Google Cloud and Vodafone specialist teams and as claimed by the companies, they will be able to process around 50 terabytes of data per day, equivalent to 25,000 hours of HD film. On this project, both the companies are going to dedicate around 1000 employees from the UK, the United States, and Spain.
In order to deliver new products, Vodafone has identified more than 700 use-cases to deliver new products and services instantly over its markets, support fact-based decision making, remove duplication of data sources, simplify and centralize operations along with reducing the costs. The speed at which Vodafone’s operating companies are accessing the data analytics, machine learning capabilities, and intelligence in multiple countries will also be boosted to a great extent.
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Various advantages of this collaboration for Vodafone would include:
- Magnifying Vodafone’s fixed, TV, and mobile services related to content and connectivity via an instantaneous availability of personalized content, applications, and rewards – For example, a Vodafone consumer may receive a surprise boost in the broadband speed based on their individual needs.
- Allowing data scientists to work on health and environmental issues in 11 different countries with the automated machine learning tools – As of now, Vodafone is already assisting aid organizations and governments with secure, anonymized, aggregated movement of data in order to battle it out against COVID-19. In addition to that, this partnership between these two giants will boost Vodafone’s ability to deliver deeper insights, following the local laws and regulations, into the spread of disease via intelligent analytics over a huge geographical area.
- Vodafone will revamp its entire SAP environment to Google Cloud – including the migration of its core SAP workloads and key corporate SAP modules such as SAP Central Finance.
- Growth in the number of smart network services in its Google Cloud footprint from eight markets to the entire Vodafone footprint – This will also let Vodafone accurately match network roll-out to consumer demand, use machine learning to predict, detect and fix issues before customers are aware of them. The company will also be able to increase capacity at critical times.
With the help of artificial intelligence (AI) and advanced analytics, Vodafone will also focus on creating a replica of various of its internal support functions. Also known as a digital twin, it allows analytics models on Google Cloud to improve response times to inquiries and predict future demands. The new system will also support a digital twin of Vodafone’s vast digital infrastructure worldwide.
“Telecommunications firms are increasingly differentiating their customer experiences through the use of data and analytics, and this has never been more important than during the current pandemic,” said Thomas Kurian, CEO at Google Cloud. “We are thrilled to be selected as Vodafone’s global strategic cloud partner for analytics and SAP, and to co-innovate on new products that will accelerate the industry’s digital transformation.”