Green Man Gaming is an online games retailer that offers more than 6,000 games from 400 publishing partners. The company was started in 2010 with the mission of offering more than just a sale: they had a lofty goal of creating the best gaming experience possible. A big part of this mission revolves around the ability to provide their millions of customers the game they want, when they want it. What’s the easiest way to make that happen? With data, of course. But looking at the transaction data would only get them so far…What happened after customers bought the game? How were they playing it? What other games were they playing that they didn’t buy from Green Man Gaming? That’s when they turned to Elastic and the rest is how they’ve leveled up the entire video game retail industry…
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