HEMA Uses AWS to Innovate Its Retail Operations | Amazon Web Services

European retailer HEMA built its first ecommerce system on Amazon Web Services (AWS) back in 2018. As a company with a near-100-year history and complex operations spanning 750 shops in 5 countries with 19,000 employees, this was a significant step in its digital journey.

Here, Alexander Oppel, head of technology at HEMA, talks about how its 250 developers have the freedom to innovate and build software fast with their choice of tools in the AWS Cloud. And how this is powering every part of the organization—from the customer-favorite online cake customization feature to democratizing data to drive business insight.

Learn more about how AWS is helping its European customers innovate: https://go.aws/3RGIHFA

More AWS videos: https://go.aws/3m5yEMW
More AWS events videos: https://go.aws/3ZHq4BK

Do you have technical AWS questions?
Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

#AWS #AmazonWebServices #CloudComputing

Duration: 00:01:44
Publisher: Amazon Web Services
You can watch this video also at the source.