HGC Expands Bandwidth-on-Demand (BoD) Capability in Asia

Bit Ninja

HGC Global Communications, a Hong Kong and international fixed-line operator, has expanded its bandwidth-on-demand (BoD) capability from Hong Kong to Big Data Exchange’s (BDx) Paya Lebar data center in Singapore. This is the second SDN-enabled PoP established by HGC in Singapore.

The bandwidth-on-demand (BoD) capability expansion would allow HGC to provide enterprises with a more flexible, localized way to manage their multi-region connectivity and multi-cloud direct connect with a secured and efficient software-defined network topology. HGC is targeting enterprises across a wide range of verticals including the financial service industry (FSI), manufacturing and logistics.

HGC offers a centralized intuitive self-service portal which includes HGC SDX International Marketplace (HGC SDX) and BDx SoftConnect. The self-service portal operates through a new SDN API. It would offer enterprises a “fast-track highway” for rapid and streamlined regional business expansion to Southeast Asia.

“With the evolution of cloud and IoT technology, convergence systems, and mobile applications, SDN is widely used in the network infrastructure of different industry verticals for faster regional-wise expansion,” said Ravindran Mahalingam, HGC’s Senior Vice President of International Business. “We are committed to diversifying the HGC SDX International Marketplace by establishing densely interconnected data centers in Hong Kong, Singapore and Southeast Asia for a more reliable and high-performing interconnection. Leveraging our network-as-a-service, we aim to empower enterprises with faster regional business expansion and deliver greater customer experience. HGC will continue delivering its digital strategy with one-stop integrated solutions to support business expansion in Southeast Asia and bridging the global markets.”

Enterprises, OTTs, CSPs

BDx is a fast-growing Asian data center cluster with facilities in Mainland China, Hong Kong and Singapore. It provides secured colocation services for its enterprise customers’ hybrid IT ecosystems, as well as edge nodes for OTTs and cloud service providers. The company acquired the Singapore data center (SIN1) earlier this year. The facility houses 1,500 racks with a 6 megawatts of power capacity.

BDx SoftConnect is a software-defined fabric that helps customers within the BDx data center to connect to a network, cloud or Software-as-a-Service (SaaS) provider based on their unique preferences and requirements. The BDx SoftConnect system enables data center deployment and connectivity to be automated and virtualized. Combining SoftConnect with HGC’s bandwidth-on-demand capabilities would advance BDx’s goal of enabling the highest connectivity options for customers.

“Singapore has one of the highest megawatt demands per capita globally, so ensuring data centers can keep up with the demand is critical to the ongoing success of businesses that connect there,” said Srini Rao, Executive Vice President & Head – SEA Sales for BDx. “Customers of the Singapore data center already have access to signature products and great customer service. Activating HGC’s BoD services in our Singapore data center is another way our customers can gain efficiency.”

Expand SDN PoPs to Data Centers Globally

Srini Rao
“Activating HGC’s BoD services in our Singapore data center is another way our customers can gain efficiency,” said Srini Rao, Executive Vice President & Head – SEA Sales for BDx.

HGC has expanded its BoD capability to its connectivity by establishing SDN PoPs from Hong Kong to BDx’s Paya Lebar data center – for customers such as multinational corporations, Internet service providers (ISPs) and over-the-top services (OTTs). These customers will be able to instantly access HGC’s growing partner ecosystem that delivers on-demand interconnection across five continents. IT Includes instant provisioning to key cloud providers such as Alibaba Cloud, AWS, Azure, Google Cloud, as well as Internet Exchanges (IXs) including AMS-IX, DE-CIX, LINX. Users can enjoy a wider variety of interconnect choices through DC-DC connection between BDx data centers in Hong Kong and Singapore with just a few clicks on the single dashboard interface.

HGC continues to expand its SDN PoPs to other data centers globally, in particular within Asia. It would help customers achieve faster regional business expansion with on-demand and zero-touch services, as well as “secured, private, quick, sustainable and high quality” connectivity under a stringent service-level agreement (SLA).

HGC has also activated the ‘pay-as-you-go’ business model on the HGC SDX International Marketplace. It would enable users to enjoy agile connectivity to scale bandwidth up and down between 10Mbps and 10Gbps – on a daily/monthly basis with data-driven analysis. This would especially benefit OTT/enterprises that aim to conduct interim or short-term projects such as game and applications development, virtual event launch, disaster recovery solutions, data backup and business critical applications on cloud/SaaS platforms for international enterprises. OTTs and enterprises can address the longevity and strong SLA requirements of industrial and enterprise usage as well.