How Companies Create Customer Experiences With APIs

Insurance companies looking to deliver more relevant and personalized services to their customers must connect their back-end business operations and data with mobile app interfaces through integration capabilities. Learn more:

This video follows Lilly as she protects her home with security monitoring and insurance through her mobile phone. It provides a good example of how insurance companies can participate in the API Economy to generate new revenue while delighting the customer.

Duration: 2:8
Publisher: IBMcloud
You can watch this video also at the source.

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