Insurance companies looking to deliver more relevant and personalized services to their customers must connect their back-end business operations and data with mobile app interfaces through integration capabilities. Learn more: http://ibm.co/1Qfp66a
This video follows Lilly as she protects her home with security monitoring and insurance through her mobile phone. It provides a good example of how insurance companies can participate in the API Economy to generate new revenue while delighting the customer.
You can watch this video also at the source.