How to create a social media action plan |123-reg

Want to get the most out of social media? Watch this video to learn how to create an effective social media action plan and save lots of time and money in the long run.

In this short video Nick Leech, group marketing director at 123-reg, explains how you should go about creating your social media action plan, including which social channels to use for your business, what type of content to share and how to create a calendar and decide what and where you should be posting.

Start by creating smart goals for your social media that are aligned to business drivers. Next, choose the social channels that can help you achieve your goals, whether it’s Twitter which is great at helping you improve customer service or Facebook which can help increase engagement with your followers.

Nick also recommends following industry trends as well as influential people within your industry so you are always up-to-date with the latest in your industry.

Watch the video for more great advice on how to create a social media action plan or read the full article on

Duration: 6:44
Publisher: 123 Reg
You can watch this video also at the source.