How to create a website checkout customers will love | 123-reg

Are people adding products to their cart and then abandoning it without checking out? This video guide explains why this may happen and ways to fix it.

Watch Nick Leech, Group Marketing Director at 123-reg as he walks you through what makes a good purchasing experience and the must-have elements of a website checkout that converts visitors into paying customers.

Nick talks about six things that make a good website checkout, including removing any unnecessary steps in the checkout and providing the option for a quick checkout, disclosing all costs at the very beginning and removing all distractions during the checkout.

While this advice a bit more advanced than the one included in our other videos, try to implement these changes on your site as they can help you make sure that people who begin the process of buying from you actually end up paying for their order.

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Duration: 4:24
Publisher: 123 Reg
You can watch this video also at the source.