How to Find Founder-Market Fit

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For entrepreneurs, the importance of product-market fit has become conventional wisdom. Selling the right product to a strong market that really wants it is a cornerstone for growth. But startups and investors are increasingly focusing on a different kind of compatibility: founder-market fit. You may have a great product for a strong market — but are you the right person to build the company? At the Finding Founder-Market Fit panel the 2019 Vivatech conference in Paris, AWS brought together three entrepreneurs to talk about achieving that balance: Francis Nappez, from the carpooling service BlaBlaCar; Jean-Baptiste Aviat of Sqreen, a security tool for developers; and Nicola Furlani of Privateaser, an events booking platform.

Duration: 28:18
Publisher: Amazon Web Services
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