How to gain the best press coverage for your business | 123-reg

Watch this short video tutorial to learn what are some effective ways to get more press coverage for your business.

In this Swift 6 video Thomas Costello, Head of PR and Communications at 123-reg, explains how you can identify and build a long lasting relationship with the journalists who are going to cover your stories.

You will learn how to create a great pitch that will grab journalists’ attention and help increase your chances of gaining that press coverage that you want. You will also learn about some simple ways to follow up with journalists to ensure they’ve read your pitch.

Finally, Thomas talks about a few great ways to monitor your results to ensure people are viewing your coverage.

Have questions about the points discussed in this video? Share them with us below or in a comment on our blog:

Duration: 5:1
Publisher: 123 Reg
You can watch this video also at the source.