In this video material, Nick Leech, Group Marketing Director at 123-reg, talks about six great ways in which you can detect the problems on your website.
The first one resides in thoroughly studying your competitors’ websites. Identify the aspects that you find interesting and useful and employ them on your website. Don’t hesitate to do so as it is not a matter of copying others’ ideas, it is about learning how to make the best use of what works on your market.
The second way in which you can identify the drawbacks of your site is to resort to an ‘external’ perspective. Gather some friends and ask them to do various tasks related to your website, such as to buy a product, to find out some information, to use the contact forms and so on. If possible, watch them as they do their assignments or ask them for a critical feedback once they have finished their tasks so you can discover what issues and difficulties they have encountered. Bear in mind that you need a feedback as objective as possible, thus politeness in the sake of friendship won’t help you.
As a third method to identify issues on your site, we refer to the squint test. As it sounds, this requires that you stay in front of your site on the screen and squint at it for a while. Pay attention to the aspects and elements that stand out on the page while you are doing it. Identify these and consider if they are the ones to which you want the visitors’ attention to be drawn, if they add value and if they are relevant to their visits on your site.
The fourth way to discover problems on your webpages is to use fivesecondtest.com (http://fivesecondtest.com) as a tool to check whether your website’s message gets across to its visitors or not. How does it work? You simply access http://fivesecondtest.com and input the URL of your site, which will make it visible for only five seconds to the public. Afterwards, the viewers tell you their perception of what the site was all about. Thus, you can see if the correct message has been grasped. This test has been conceived on the basis that it is within the first five seconds of accessing a webpage that the visitors decide whether they stay or leave. Therefore, make sure you endow your site with the right ‘enthralling’ factor.
For a fifth method to detect issues with your site, we recommend a paid service called userstesting.com (http://fivesecondtest.com/). Once you sign up, your website is shown to a group of testers whom you can choose based on several criteria. These assigned testers will do several tasks (as in the case with the second method discussed here), but you get a playback version of their performance, accompanied by audio commentaries in which they explain what the challenges of your website were while they were carrying out the given tasks. After three tests, the prominent issues stand out and you can thus address them.
Last but not least, our sixth way to find out the shortcomings of your website is to add a survey to it. Yes, surveys can be annoying from time to time, but they can also represent a valuable feedback tool. You can use one of Google’s free consumer surveys, which contain a few simple standard questions that will help you identify any potential improvement areas for your website.
Find more tricks and tips to enhance your website’s performance by keeping an eye on 123-reg Swift 6 series!
Publisher: 123 Reg
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