In a recent blog post I gave a free Content Marketing Workbook which you can see at http://www.pickaweb.co.uk/blog/free-guide-to-content-marketing/
If you are looking to use content marketing then you will need a blog & I strongly recommend using WordPress.
If you have a web hosting service with CPanel I show you how to install it using a tool called Fantastico. There is another similar one called Softaculous. They allow non technical people to install wordpress with a couple of clicks.
To find out more go to http://www.pickaweb.co.uk/blog/how-to-install-wordpress-part-1/
You can watch this video also at the source.