By keeping tabs on your Competitors you will be able to learn their linking strategies & use them for your benefit. Your time is valuable so why use that valuable time chasing links when someone has done it for you.
Follow this simple technique to improve your website´s ranking.
Find out more at http://www.pickaweb.co.uk/blog/uk-web-hosting/how-to-perform-a-competitor-analysis-to-improve-your-seo-ranking
You can watch this video also at the source.