IBM has launched a new cloud service, IBM Globalization Pipeline that would enable developers to rapidly translate apps into nine languages. IBM Globalization Pipeline, now available in beta on Bluemix, IBM’s cloud platform, opens up new global markets to companies without requiring them to rebuild or redeploy their apps.
The beta version of IBM Globalization Pipeline will support English as the base language and nine additional languages including: French, German, Spanish, Brazilian Portuguese, Italian, Japanese, Simplified Chinese, Traditional Chinese, and Korean.
A 2014 survey by Common Sense Advisory of more than 3,000 consumers in 10 non-English speaking countries spanning Europe, Asia, and South America shows that 75 percent prefer to buy products in their native language. Sixty percent rarely or never buy from English-only websites.
For retailers and companies with consumer-facing apps, this new IBM cloud service would help meet the criteria for expanding customer reach and loyalty in today’s fastest growing markets – in which shoppers are increasingly turning to online and mobile experiences.
By automating translation of all text seen by an app’s user, IBM Globalization Pipeline lets developer teams focus on core activities and avoid the time- and resource-intensive tasks traditionally associated with software translation, such as setting up translation processes, managing translation vendors, and rebuilding and redeploying apps whenever there is a translation update.
This is achieved by integrating “quick and efficient” app translation into continuous delivery processes (DevOps), a collaborative, agile methodology that would allow teams to rapidly build and update apps.
Key features of the IBM Globalization Pipeline cloud service for Bluemix include:
- Machine translation combined with human post-editing capabilities to ensure quality and consistency.
- Support for a variety of app source file formats.
- A comprehensive set of open source software development kits (SDKs) which enable developers to update translations transparently without having to rebuild or deploy their apps.
To read more about IBM Globalization Pipeline, visit the Bluemix blog.