IBM has acquired Waeg, a European Salesforce Consulting Partner, in order to expand its Salesforce services portfolio and advance IBM’s hybrid cloud and AI strategy. The acquisition expands IBM’s Salesforce consulting services to meet growing client demand for experience-driven market change and new customer engagement solutions backed by data, AI, and machine learning.

Mark Foster, Senior Vice President, IBM Services and Global Business Services
“Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic,” said Mark Foster, Senior Vice President, IBM Services and Global Business Services.

Waeg offers a wide range of Salesforce consulting services, including digital strategy, B2B commerce, marketing automation, and customer experience design, as well as implementation and managed services. As a Salesforce Consulting Partner, Waeg has several offices across Europe including France, Ireland, the Netherlands, Belgium, Denmark, Poland and Portugal.

Waeg is a European leader in the booming Salesforce ecosystem, partnering with leading global brands across industries, with deep expertise in manufacturing, healthcare, and life sciences. Established in 2014 with offices in seven European countries, Waeg is working with leading global brands across industries, with deep expertise in manufacturing, healthcare, and life sciences.

Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic,” said Mark Foster, Senior Vice President, IBM Services and Global Business Services. “Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship. Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”

Salesforce Consultancy

This news comes on the heels of IBM’s January acquisition of leading Salesforce consultancy 7Summits, bolstering global IBM Salesforce talent with strategic consulting experience and multi-cloud capabilities across Europe.

“Our partner ecosystem is an important growth channel for Salesforce, and IBM continues to expand their capabilities across the world, most recently with the addition of Waeg,” said Tyler Prince, Executive Vice President, Worldwide Alliances and Channels, Salesforce. “The combination of IBM and Waeg’s Salesforce consulting capabilities and assets will help give customers across Europe the capabilities to create streamlined, automated experiences on the Salesforce platform.”

Waeg holds expert distinctions in Salesforce’s Navigator platform in Manufacturing, Pardot, Salesforce B2B Commerce, and is a specialist in all clouds and the Healthcare and Life Sciences sector, with over 400 Salesforce certifications.

Waeg’s growth was built on the simple notion of helping our clients successfully navigate constantly changing customer demands,” said Chris Timmerman, co-founder and managing partner at Waeg. “Now, as we join forces with IBM, we are excited to leverage our collective Salesforce capabilities to accelerate that growth across Europe.”

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