Ingram Micro Cloud, operator of one of the world’s largest marketplaces of cloud solutions and services for IT channel companies, has unveiled its new White-Label Marketplace. It’s a feature for IT resellers to publish and launch their own branded marketplace on the Ingram Micro Cloud Marketplace.
Now, IT channel partners can “easily” automate their own cloud business and ultimately increase sales by directly offering the “best-in-class” technology solutions available on the Ingram Micro Cloud Marketplace. It also allows them to provide access to a selection of self-branded services to give their customers a more customized experience.
“Innovation and differentiation are critical to success in the cloud. Our channel partners know Ingram Micro Cloud is committed to continually expand the solutions we provide for our resellers and partners, and our White-Label Marketplace unlocks powerful new possibilities,” said Victor Baez, Vice President of Global Cloud Channel Sales at Ingram Micro Cloud. “By sharing our robust marketplace technology, combined with our vast catalog, our White-Label Marketplace enables resellers to brand each marketplace to their own specifications.”
With just a few clicks, resellers can configure, customize and brand their White-Label Marketplace, maintaining the same “intuitive” look and feel of Ingram Micro Cloud’s in-panel Cloud Marketplace. This versatility would allow IT channel players to enable marketing tools like banners and logos, use their own domain name, and set featured products, pricing and special promotions. Within minutes, resellers would be able to invite their customers to purchase on their very own marketplace.
The Ingram Micro Cloud Marketplace is an automated, end-to-end ecommerce platform that enables resellers to provision services within minutes, purchase preset bundles to increase their profit margin and streamline their back-office operations with API integration and consolidated control.
IT resellers can also leverage Ingram Micro’s Go-to-Market Hub, a go-to-market automation tool – to access and customize out-of-the box marketing campaign kits and sales collateral. This would enable them to reduce time to market and increase revenue.