Integration Lets Customers Shop on Apps, Social Media & More

Retail companies are looking to deliver more relevant and personalized services to their customers. See how:

To do this, companies must connect their back-end business operations and data with mobile app interfaces through integration capabilities. This video follows Kate and her family get a customized experience while undergoing some retail transactions.

It provides a good example of how retailers can participate in the API economy to delight the customer.

Duration: 2:25
Publisher: IBMcloud
You can watch this video also at the source.

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