ITRenew, Circle B, Colocation Firm maincubes Collaborate on OCP Deployments

Bit Ninja

OCP maincubes

maincubes, a European provider of sustainable and secured colocation services with its energy-efficient data centers located in Frankfurt and Amsterdam, is collaborating with ITRenew and Circle B. Together, they aim to deliver IT environments that leverage the same Open Compute Project (OCP) principles and advanced technologies for data center efficiency, flexibility and sustainability used by the world’s leading hyperscalers.

As a global IT lifecycle management solutions company, ITRenew has been maximizing the lifetime value of data center technology through innovative circular economy models and a comprehensive portfolio of decommissioning and data security services, edge and component products, and rack-scale compute and storage solutions. Earlier this year, ITRenew became a Platinum member for the Open Compute Project. Part of Taurus Group, a conglomerate of traditional and value-added distribution as well as systems integration companies located in The Netherlands, Belgium, and Germany, Circle B was appointed as Europe’s first authorized channel partner for delivering OCP solutions.

As a European provider of colocation services, maincubes offers an Open Compute Project (OCP) Experience Center in its Amsterdam AMS01 data center – a demo center with live testing capabilities for the European market. Global marketing technology company RTB House recently selected this maincubes data center to co-locate its OCP hardware after first remotely testing OCP setups in this Experience Center.

By joining forces, these OCP industry leaders intend to deliver high-performance infrastructure and modern IT environments including complete colocation solutions that are environmentally responsible. Through this collaboration, the companies aim to achieve similar efficiency, flexibility and sustainability benefits to those that are enjoyed by hyperscalers.

“As concerns over the data center’s impact on global climate change become more acute, it becomes increasingly clear that the future of IT will center on sustainability and responsible digitization as a core pillar,” said Oliver Menzel, CEO of maincubes. “The truth is that there is a better way to satisfy global data demands while minimizing the negative impacts that we currently see. Now, we’re building that sustainable future with the launch of this collaboration. As a result, the market will benefit from greater availability and accessibility to open solutions, along with accelerated times to market with integrated, ready-to-deploy and optimized solutions, all with the sustainability both our customers and the planet deserve.”

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Infrastructure-as-a-Service (IaaS) Platform

Ali Fenn
“Together with Circle B and maincubes, we have the opportunity and the imperative to make advanced solutions broadly available,” said Ali Fenn, President of ITRenew.

The benefits of open compute solutions include enhanced flexibility, greater operational efficiency and improved compute density, as well as optimized power and cooling, streamlined maintenance and lower total cost of ownership.

“Sustainability is not a trend, but an urgent necessity,” said Menno Kortekaas, CTO of Circle B. “The basic idea of sustainability should characterize every business decision: from the first ideas for the construction and the selection of the installed technology to the cooperation with partners and the development and introduction of new innovative ideas. As industry leaders with a history of proven innovation, Circle B, ITRenew and maincubes together represent a source of extensive market insight, ecosystem expertise and familiarity with customer challenges and business imperatives. This makes us an ideal team to take on this mission.”

The first major joint OCP project from this partnership – an Infrastructure-as-a-Service (IaaS) platform – will be shared by the partners by year end 2020.

“Given the current global climate, it’s more important than ever that businesses adopt sustainable, circular models,” said Ali Fenn, President of ITRenew. “Doing so confidently, without compromising quality or performance, and at the best economics requires a new approach. We’re not just talking about the issues of carbon reduction and responsibly meeting data center demand with this partnership, we‘re taking action and delivering real solutions. Together with Circle B and maincubes, we have the opportunity and the imperative to make advanced solutions broadly available.”

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The OCP Experience Center

Oliver Menzel
“As concerns over the data center’s impact on global climate change become more acute, it becomes increasingly clear that the future of IT will center on sustainability and responsible digitization as a core pillar,” said Oliver Menzel, CEO of maincubes.

maincubes is part of German investor and real estate developer Art-Invest, which is part of the German construction conglomerate Zech Group. As a developer of data center facilities, maincubes currently owns/operates a large data center in Frankfurt (maincubes FRA01) and Amsterdam (maincubes AMS01). In addition to its current data centers in Amsterdam and Frankfurt, maincubes has planned a new data center in the Frankfurt Rhine-Main area, maincubes FRA02. This new facility, again focused on delivering sustainable colocation infrastructure, will offer approximately 8,500 square meters of colocation white space in total.

Headquartered in Silicon Valley, ITRenew has facilities all over the world. ITRenew creates second lives and reuse pathways for the most advanced technology on the planet, bringing circular economic benefits to the data center and IT hardware industry.

The OCP Experience Center located in the maincubes Amsterdam AMS01 data center is operated in part by OCP solution provider Circle B. The OCP Experience Center for the Europan market helps CIOs, CTOs, IT managers and data center managers understand the impact of OCP designs on their facilities. The Center also allows for testing of OCP-based solutions relevant to specific IT environments.