Suveer speaks about why design matters more than ever in today’s times and the reasons for why we need it. He speaks about how the traditional method of marketing the buying process has become redundant owing to a disruption in the market. There is no real method to how companies are selling their product. He later adds that if businesses are not trying to tap into what their consumers are thinking, then they are not building the ideal product for their consumers. Therefore, empathy mapping is an essential factor to consider for ROI.
To view Suveer’s entire session, click here – https://youtu.be/pFqnqhNi9lI?list=PLRP2eszjahA8zh197YHfQX6etIGD3Vv5I
You can watch this video also at the source.