Diamanti, a company streamlining Kubernetes applications and data administration for global companies and solving the challenge of container-based hybrid clouds, has stated that as of July 1, the firm’s Kubernetes management platform will be sold entirely through channel partners.
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Diamanti’s Kubernetes platform would enable businesses to quickly deploy and scale Kubernetes on-premises and in the cloud, all while maintaining security, high availability, and resilience.
“With 95 percent of new apps using containers, the need for simple, reliable and scalable Kubernetes platforms is increasing at exponential rates,” said Chris Hickey, Chief Executive Officer (CEO) of Diamanti. “At Diamanti, we’re focused on providing transformative technologies that help customers modernize their infrastructure. A thriving partner program, through which all sales will be processed, is a key element to expanding our user base and helping more businesses worldwide future-proof their infrastructure for whatever challenges come their way.”
Diamanti’s channel partner sales model would allow clients to quickly and easily bring containerized applications to production, including mission-critical, stateful applications like databases, big & fast data applications, and AI/ML workloads.
Diamanti added that its channel-fulfilled sales model will allow end clients to focus on their business goals rather than their infrastructure demands now that they have a single pane of glass to manage all of their containerized apps.
Diamanti says it has established an aggressive sales and marketing strategy for its channel partners which includes:
- A data-driven account-based marketing (ABM) program
- Educational content and webinar programming
- A new inside sales team
- Requirement to have all new orders fulfilled by a partner whenever possible
“We will also be developing a new partner microsite to provide all of the assets our partners need to succeed, including updated solution briefs, new product videos, a sales configurator, and product trials,” added Mr. Hickey. “After more than 20 years selling and managing partner-led programs, I understand what our channel partners need to thrive, and is my goal to streamline every step of the process to make our partner program a model for the industry.”