Marketing analytics with Google Cloud

BigQuery sandbox →
Marketing analytics →

Do you want to transform marketing analytics for your organization? Introducing the Marketing Analytics series, where practitioners learn about Google Cloud and its marketing analytics solutions. Throughout the series we will demonstrate the added business value of Google Cloud marketing analytics with use cases. In this first episode, Bukola discusses three practical tools Google Cloud offers to elevate marketing analytics to a whole new level!

0:00 – Intro
0:59 – Marketing analytics on Google’s Data Cloud
1:15 – Audience segmentation
1:56 – BigQuery and Looker
3:03 – Marketing insights with BigQuery and Looker
3:33 – Attribution modeling
3:53 – Trendspotting with Google Trends
4:04 – Sentiment analysis
4:30 – BigQuery and Machine Learning
4:59 – Wrap up

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Duration: 00:05:58
Publisher: Google Cloud
You can watch this video also at the source.