MECCA on AWS: Customer Story | Amazon Web Services

In this episode of AWS Community Chats, Aley Hammer is joined with Vu Cao, the Dev Ops Lead at Mecca. In 2019, MECCA became one of the first Australian companies to deploy Amazon Personalize and since deploying this service, MECCA generates more than 10 million product recommendations every week.

Vu gives insight into how MECCA has achieved a 65% increase in email click through rates as well as how MECCA leverages data and analytics to improve customer engagement.

Learn more about MECCA at

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Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

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Duration: 00:07:57
Publisher: Amazon Web Services
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