MECCA on AWS: Customer Story | Amazon Web Services


In this episode of AWS Community Chats, Aley Hammer is joined with Vu Cao, the Dev Ops Lead at Mecca. In 2019, MECCA became one of the first Australian companies to deploy Amazon Personalize and since deploying this service, MECCA generates more than 10 million product recommendations every week.

Vu gives insight into how MECCA has achieved a 65% increase in email click through rates as well as how MECCA leverages data and analytics to improve customer engagement.

Learn more about MECCA at https://bit.ly/3vFBM2S.

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Duration: 00:07:57
Publisher: Amazon Web Services
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