Media Company TechTarget Launches to Help Enterprises Better Leverage the Internet of Things

Technology media company TechTarget, Inc. (NASDAQ: TTGT) has announced the launch of, a new website providing industry insight, case studies and unbiased guidance on how to build and optimize a strategy around the huge growth opportunities that the Internet of Things (IoT) brings to enterprises.

Enterprise IoT is a fast-moving market that several analysts predict major growth in over the next several years. BI Intelligence projects that $6 trillion will be spent on IoT over the next five years, with business adoption outpacing consumer purchases. IDC predicts a compound annual growth rate (CAGR) of 17% over that same period.

Enterprises need education on both the internal efficiencies they will gain with IoT deployments, as well as how to specifically leverage IoT externally with customers to create and produce the next generation of their core products, according to TechTarget.

Beyond the Hype

While some predictions of IoT may seem exaggerated, the opportunity for enterprises is undeniable and the gap for information is enormous, states Robert Richardson, TechTarget’s Editorial Director for, “There is so much hype around IoT, but there’s the unstoppable force of greater, cheaper connectivity and vastly more sensors in devices at the network edge. Hype aside, organizations across all industries require deeper insights, best practices, tips, and strategic guidance to take advantage of this market opportunity.” will provide in-depth coverage to help organizations understand the impact of IoT across the entire enterprise. Covering everything from APIs and development to networking, analytics, cloud services and security, this new site will arm enterprise IT decision makers with the right tools and knowledge to make well-informed decisions around IoT purchasing and deployment.

TechTarget’s is leading the charge in fulfilling the informational needs of enterprises grappling with IoT,” said Doug Olender, Senior Vice President and Group Publisher, TechTarget. “Unlike publications focused only on Machine-to-Machine (M2M) communications or general technology sites spouting the latest analyst statistics on IoT market growth, we understand that there is something bigger at stake here for enterprises, and we are helping companies envision that future in full. That is why we’re launching this new community with hundreds of articles published about the Internet of Things to create a strong resource for IoT buyers as well as a vast footprint for organic search traffic.”

Experts encouraged to contribute

In addition to curated editorial content, there are opportunities for those interested in joining a growing network of contributing experts. If interested, contact the site’s editorial director, Robert Richardson, at [email protected].