In today’s new services economy, every enterprise has the opportunity to become a digital service provider and commercialize its solutions as new revenue streams. However, making the jump to becoming a software provider can be tricky. In this session you’ll learn what decisions you need to make to become a digital service provider, why you should consider creating an ecosystem, and what you’ll need to build your own. You’ll also learn how Pitney-Bowes put this into practice by adopting a cloud commerce solution to create a marketplace experience for their customers.
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Publisher: Google Cloud
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