Data Center Services Company Element Critical Hires Chief Revenue Officer From Cologix

Furlow consulting

Element Critical, a provider of tailored services backed by solutions engineering expertise, with data centers located in Silicon Valley, Chicago, and Northern Virginia, has appointed Wayne Dietrich as Chief Revenue Officer. Previously, Mr. Dietrich was Chief Sales Officer for Cologix.

Element Critical

“Wayne is a recognized leader with more than 20 years of success transforming and optimizing sales operations in the data center services industry,” said Ken Parent, Chief Executive Officer (CEO) of Element Critical. “We welcome him to the Element Critical team and look forward to his leadership as we continue to expand our footprint nationally.”

Previously, when working as Chief Sales Officer for Cologix, Wayne Dietrich was responsible for the sales organization, customer advocacy and the company’s distribution strategy. Prior to this, he was Head of Strategic Alliances at Ciena where he led partnership strategy, adjacent technology solutions, go-to-market design, and distribution enablement globally.

Wayne Dietrich“I am pleased to join the Element Critical Team at a time when data center clients require more consultation, flexibility, and solutions engineering to achieve business goals than at any other time in my career,” said Wayne Dietrich.Element Critical’s focus to deliver a combination of technical, financial, and contractual solutions engineering approaches to provide rapidly deployable infrastructures for clients differs greatly from the manner typically associated with data center services providers.”

Mr. Dietrich has held leadership and sales positions at Siemens Enterprise Communications (now Unify), Level 3 Communications (now CenturyLink), Qwest Communications (now CenturyLink), and Lucent Technologies (now Alcatel-Lucent), AT&T Bell Laboratories, and Bristol-Myers Squibb.

Furlow consulting