Multiplay Selects Dedicated Server Specialist RapidSwitch to Power its UK Game Server Expansion

UK dedicated server company RapidSwitch has been selected by Multiplay, one of the world’s largest hosts of online game servers, to power its expansion in the UK. RapidSwitch will provide Infrastructure as a Service (IaaS) for Multiplay as the global gaming service provider looks to grow its customer base in the UK.

game-servers-battlefieldRapidSwitch has already installed a range of dedicated servers for Multiplay in its Maidenhead data center to provide UK-based hosting for games like EA Battlefield 4 and games with large community followings, such as Minecraft, Rust, and DayZ. RapidSwitch’s ‘on-demand’ approach to the deployment of physical hardware would mimic the scalability of virtualized platforms but with the full power of a physical system.

“Our target is to grow our customer base in the UK, particularly among makers of independent games, so we need a reliable and flexible hosting partner who can set up new and powerful infrastructure on demand,” said Will Lowther, Head of Online at Multiplay. “That’s why we chose RapidSwitch, because it has the technical and management expertise to provision the hardware needed to support maximum online gaming experience in the most cost efficient way.”

Dell servers

Multiplay hosts one of the biggest online gaming networks in the world incorporating over 25,000 dedicated servers at 27 locations across the globe. It works with high-level developers to the consumers who purchase and play their game server products. RapidSwitch has created an infrastructure for Multiplay based on the latest generation of Dell servers to deliver the best performance.

Founded in 1999, RapidSwitch provides dedicated server hosting and is part of cloud company iomart Group plc. It has established Points of Presence (PoPs) in Atlanta, Phoenix, Boston, Los Angeles, Dallas, New Jersey and Chicago, creating a transatlantic network connection for UK customers who require multi-geographic platforms across the globe. The UK company is based in Maidenhead, Berkshire, and hosts over 10,000 dedicated servers for a wide range of clients.