NBA uses Microsoft Azure to power new content that elevates fan engagement

With nearly 10 billion interactions a day across its various delivery channels, the NBA is a big hit with fans, and the league doesn’t take that excitement for granted. The NBA is rolling out a new direct-to-consumer platform built on Microsoft Azure to deliver meaningful, personalized content to fans that caters to their individual preferences. NBA CourtOptix, one fan experience enhancement, uses Azure AI capabilities to turn billions of data points into insightful metrics about players and games to further engage fans. With Azure, the league is well positioned for even more exciting and revolutionary developments in the future.

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Duration: 00:01:22
Publisher: Microsoft Cloud Platform
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