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McLaren Racing has announced a new relationship with DataRobot, the pioneer in artificial intelligence cloud platforms, as an Official Partner of the McLaren Formula One team. DataRobot provides a unifying platform for organizations across sectors to harness the full potential of artificial intelligence (AI) and provide clear impact for their business goals, powering over a trillion predictions for the world’s biggest enterprises.
The DataRobot AI Cloud was created to address the difficulties and opportunities that enterprises face today. The platform’s improved cooperation and ongoing optimization across the complete AI lifecycle would allow data scientists, IT operators, and business analysts of all levels to collaborate.
DataRobot AI Cloud is a multi-cloud platform that allows businesses to run on any combination of public clouds, data centers, or at the edge while maintaining governance to protect and secure their operations.
DataRobot’s AI Cloud technology platform will be incorporated into the McLaren Racing infrastructure as part of this partnership, enabling AI-powered forecasts and insights to enhance performance and simulations.
Lando Norris and Daniel Ricciardo

“DataRobot is a leader in its field, bringing its innovative technology and platform to top businesses around the globe,” said Zak Brown, CEO at McLaren Racing. “McLaren Racing continues to lead in innovation and technology, and partnerships with the likes of DataRobot allow us to progress, improve and support our team in our ongoing push for optimum performance. We are delighted to welcome DataRobot as they join our partner family for the Qatar Grand Prix this weekend.”
DataRobot branding will be visible on the noses of the McLaren MCL35M race cars, as well as the race suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo, beginning with this weekend’s Qatar Grand Prix.
“Formula 1 has a long tradition of pushing the limits of racing, continuously innovating to give drivers and teams a unique edge in one of the most competitive sports on the planet,” said Dan Wright, CEO at DataRobot. “DataRobot is excited to unlock the next generation of racing with McLaren Racing, leveraging AI to transform millions of pieces of data into insights that optimize team strategy, operations and performance. This innovative partnership brings together the most advanced platforms in racing and AI, where every millisecond is key.”
Bruce McLaren, a New Zealand racing driver, formed McLaren Racing in 1963. McLaren won their first Formula One race in 1966 and has since won 20 world championships, more than 180 grand prix, the Le Mans 24 Hours on its maiden try, and the Indianapolis 500 three times. McLaren Racing participates in Formula 1 and INDYCAR in the United States.