13.6% Increase in .ORG Domain Name Registrations During First Half of 2013

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New .ORG domain name registrations increased by 13.6 percent in the first half of 2013, according to the bi-annual report by Public Interest Registry. Specifically India saw strong demand for .ORG domain names. The country jumped into the top 10 market for .ORG for the first time.

.ORG domain names generally come with a reputation of trust, credibility and community interest. The Top-level Domain (TLD) .ORG has been shaped by the global community as the place to express ideas and knowledge. Whether it’s a  person with an idea to share, a small club organizing and motivating members, or a large company conducting educational, community, marketing, and philanthropic campaigns – a .ORG domain name communicates trust, credibility, and community interest. Some well-known .ORG domain names include Joomla and Drupal.

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Additionally, Public Interest Registry, the not-for-profit operator of the .ORG domain, conducted a comprehensive international research study on the overall awareness of the .ORG and .NGO/.ONG top-level domains. This study was conducted last year in key markets including the United States, United Kingdom, Germany, France, Brazil and India.

The research found that in India, .ORG has surged as a TLD in the past four years with domains under management jumping from just 91,000 to nearly 150,000, a 60 percent increase. While other markets also showed steady growth for .ORG, there were a few notable misconceptions about the top-level domain as well as a lack of familiarity in select markets. For example, in Brazil, 66 percent of respondents are incorrectly under the assumption that there is certain criterion that must be met in order to purchase a .ORG domain.

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Brian Cute, CEO of Public Interest Registry

“While we find the steady growth of .ORG in international markets promising, it’s clear that more education needs to be done for both the .ORG and .NGO/.ONG domains,” said Brian Cute, CEO of Public Interest Registry. “This research has been highly beneficial in guiding Public Interest Registry in certain markets. It has enabled us to better see where we need to focus our time and efforts over the next few years to grow .ORG and launch the new .NGO/.ONG domains.”

For more information on ‘The Dashboard’, as the bi-annual report is called, please visit http://pir.org/news.

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