Colocation Provider CentralColo Rebrands as Element Critical, Creates U.S. Data Center Platform

U.S. colocation data center owner/operator CentralColo has announced a comprehensive rebranding. The new brand name, Element Critical, would reflect both the recent evolution of the company as well as its vision for the future.

With colocation facilities established in two of the most active data center markets in the U.S., Northern Virginia and Silicon Valley, Element Critical is charting a course for a national platform of “mission-critical” technology facilities in collaboration with its two private equity partners, Safanad and Industry Capital, who enable the platform with significant capital resources.

element critical leadership team
Element Critical’s leadership team: Jason Green (L), Ken Parent (M) and Bryan Chong (R)

Element Critical plans to aggressively pursue an acquisition strategy to quickly add portfolio depth and deliver “essential” technology facilities with “customized engineering, rapid deployments, vigilant operations and contractual flexibility.” The company believes no two customers are identical because every workload requires a customized blend of critical elements such as density, security, networking, scalability, redundancy and customer service.

“We live in a world where one size doesn’t fit all and the combination of data center elements change more frequently than ever before,” said Ken Parent, CEO of Element Critical. “We’re designing solutions ranging from a customer moving a lab into a data center for the first time to hyperscale Artificial Intelligence (AI) companies requiring liquid cooling for their 30-45 kW racks. We’ve assembled an impressive roster of industry veterans who possess the vision necessary to execute upon a simple proposition – translate data center requirements into custom solutions for less than the big box providers.”

$96 Million Acquisition

In the past year, Element Critical strengthened its sales, operations and finance organizations, and filled key leadership positions on the executive team, including Jason Green as CTO and Bryan Chong as Senior Vice President of Sales and Marketing.

The company announced the $96 million acquisition of a 200,000-square-foot data center in Vienna, Virginia, earlier this year and seeks to acquire two to three data center properties each year in key primary and secondary markets domestically, with an eye toward international expansion.

Furlow consulting