Global managed cloud provider Rackspace has acquired RelationEdge, a full-service Salesforce Platinum Consulting Partner, and digital agency. Rackspace has bought the company to broaden its application services portfolio. RelationEdge helps clients engage with their customers from lead to loyalty – by improving business process, leveraging technology, and integrating creative digital marketing.
With this acquisition, Rackspace would expand its ability to be a preferred partner for managing a customer’s complete application portfolio through continuous transition to modern technologies, including SaaS applications like Salesforce.
“We have acquired RelationEdge in response to the growing demand we’re hearing from customers,” said Gerard Brossard, EVP and general manager of Rackspace Application Services. “Enterprise and midmarket companies are increasingly deploying SaaS applications to enhance business processes across many departments, from sales and marketing to customer service, operations, HR, and finance. These applications are powerful, but also complex to implement and costly to continually keep up-to-date. RelationEdge further extends Rackspace’s unrivaled portfolio and expertise to help companies navigate and operate in the world of ever-changing IT.”
Based in San Diego, CA where it was founded in 2013, RelationEdge has since opened offices in a dozen cities across the U.S. It would be a growing and profitable business with 125 employees. Rackspace intends to operate the business with considerable independence under its current leadership and the RelationEdge brand, which would be well known and respected among Salesforce’s leaders and customers.
‘Process First, Technology Second’
“We are very proud of what we’ve built,” said Matt Stoyka, founder and CEO of RelationEdge. “We’re also excited about what we still can achieve in this fast-growing market by joining forces with Rackspace. The two companies are a great fit culturally as both differentiate themselves through exceptional customer service. RelationEdge’s ‘Process First, Technology Second’ approach perfectly complements Rackspace’s approach to provide unbiased expertise across all leading technologies and to deliver the best-fit solution for each customer’s unique needs.”
RelationEdge was owned by its founders, its regional market leaders, and Tide Rock Ventures. Financial details are not being disclosed.
“We are happy to see Rackspace and RelationEdge come together,” said Kori O’Brien, Senior Vice President, North America Alliances & Channels, Salesforce. “RelationEdge has been a valuable partner in the Salesforce ecosystem. The combination of RelationEdge’s unique process-first approach to solving business problems, and Rackspace’s transformation and technology expertise, will allow both companies to provide greater service and solutions to fuel customer success.”