FastComet, a web hosting provider from San Francisco, California, that was established in 2013, has reinvented its brand identity, while also launching a complete redesign of its company logo and website structure in line with the new brand concept.
In line with this new concept and its purpose to represent what FastComet brand stands for, the company has a new logo that is meant to look clean and fresh. It would resemble the growth that FastComet went through over the years. The use of italics and added horizontal stripes to the letter ‘F’ in the logo show movement, representing “initiative and commitment to always keep going forward.”
“Times are changing, so is FastComet,” said Elena Tileva, the Marketing Manager of FastComet. “While the former FastComet website was great for its time, our industry moves at lightning speed.
Early in the redesign process, we decided to abandon our legacy codebase, allowing us to start from a clean slate and build the website with a modern approach, presenting FastCloud. Our teams spent several months creating a design system that provides scalability, maintainability, and flexibility. The result is a beautiful website that addresses customer needs, a codebase that is built on modern standards, and a style guide to keep us going in the right direction. We have redesigned our website from the ground up, including a brand new logo, color scheme, layout, and simplified navigation.”
The FastComet team has been in the web hosting business for more than 9 years now. While providing professional services in the field of system administration to private and business clients, the team grasped the opportunity to launch their own public cloud hosting service in late 2013. FastComet currently has more than 70 employees and 8 data center locations around the world.