With more than $1 trillion in assets under management, global financial services company Northern Trust is using digital personalization to enhance its high-touch client experience and support continued growth. In this session, Northern Trust and Maven Wave will provide an overview of an integrated client data platform on GCP that provides a multi-dimensional view of clients. Combing first- and third-party client and market data, the platform includes comprehensive analytics that will enable employees to better drive the client service experience.
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Speaker(s): Brad Foster, Mary Beth LoVerdi
Session ID: MLAI229
Duration: 26:44
Publisher: Google Cloud
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