Online Retailer 1ink.com Selects Prolexic’s DDoS Mitigation Services

Bit Ninja

1ink.com, a large online retailer of replacement inkjet and laser toner cartridges, has selected Prolexic’s Distributed Denial of Service (DDoS) mitigation services to protect its network of ecommerce sites. The choice for Prolexic comes after a DDoS attack brought down 101inks.com, one of the smaller 1ink.com ecommerce sites, for more than a day.

ddos-mitigation-prolexicThe 1ink.com network of ecommerce sites was hit with the first of three DDoS distributed denial of service attacks that grew in size and complexity. During that time, they routed traffic from 101inks.com to their other domains in an attempt to mitigate the attack.

To stop the DDoS attack, 1ink.com selected Prolexic from among several DDoS mitigation services he had researched. Later in the year, the company’s main ecommerce site at 1ink.com was hit with another attack – a combination SYN and DNS flood that peaked at 70 Gbps. This denial of service attack did not bring down the site, because Prolexic’s PLXproxy DDoS protection service was already in place. Five days later, the DDoS attackers struck again, and once again Prolexic was able to quickly detect and mitigate the attack without any action from 1ink.com.

Insurance Against DDoS attacks

“Having Prolexic’s DDoS mitigation service is like having insurance against DDoS attacks, and as a result, these last two attacks did not have any effect on our business,” said Roland Davoudikia, Chief Executive Officer of 1ink.com. “There was the potential to lose hundreds of thousands of dollars in online sales each day, along with collateral damage to our partner relationships. Fortunately, none of that happened. I can’t imagine running my business without DDoS attack protection from Prolexic.”

“We concluded from our post-attack forensic analysis that it is likely the 1ink.com websites were mistakenly targeted,” said Stuart Scholly, president of Prolexic. “This illustrates that even random events can have significant financial impact on a business if some level of DDoS mitigation is not in place.”