MariaDB Corporation, the company behind one of the fastest growing open source databases, has announced the appointment of Franz Aman as Chief Marketing Officer (CMO). Aman joins MariaDB with over 25 years of experience leading integrated, data-driven marketing programs at some of the best-known global technology companies.
Franz Aman boasts a proven track record of leading successful large-scale programs across every core marketing discipline. Prior to joining MariaDB, Mr. Aman founded The Marketing Data Lake Company, where he advised a variety of technology companies on how to maximize the use of data to drive measurable marketing performance. He also previously served as Senior Vice President of Marketing Strategy and Operations at Informatica, where he revamped the entire marketing infrastructure and digital engine.
Prior to that, he held CMO and senior marketing executive roles at some of the most prominent companies in the enterprise hardware and software industry including SGI, SAP, BusinessObjects and BEA Systems, where he was responsible for leading all aspects of global marketing, ranging from product and partner to channel, digital and field marketing.
In his new role at MariaDB, Franz Aman will be responsible for continuing to expand MariaDB’s global brand to grow and support accelerating enterprise sales.
“MariaDB is disrupting the decades-old database industry through its modern, open source solutions tailored to today’s evolving infrastructure and real-time demands,” said Franz Aman. “I’m thrilled to be joining MariaDB at this pivotal point in the company’s growth and to have the opportunity to work with such a talented team. The market opportunity we have is enormous and I am looking forward to helping take our customer acquisition strategy to the next level as the ubiquity of MariaDB continues to grow around the world.”
Transactional, Analytical Database Needs
Mr. Aman joins MariaDB on the heels of historic revenue gains. Over the past year, according to MariaDB, the average deal size doubled as customers deployed MariaDB across growing segments of their business. With the ability to fulfill any transactional or analytical workload, MariaDB supports the most critical applications at companies worldwide across every industry.
“MariaDB has a massive opportunity to capture additional market share from legacy database providers by offering a superior solution that is open source, fiercely innovative, and meets both the transactional and analytical database needs of modern organizations,” said Michael Howard, CEO of MariaDB Corporation. “Franz’s experience creating and executing go-to-market strategies to generate growth at some of the most successful technology companies will be a significant asset in reaching our aggressive expansion goals.”
MariaDB powers applications at companies including Google, Wikipedia, Tencent, Verizon, DBS Bank, Deutsche Bank, Telefónica, Huatai Securities and more.