Parallels Partners with Yola to Deliver White-Labeled Web Presence Services to the IT Channel

Parallels has announced a collaboration with Yola to offer Web Business Builder – powered by Yola. The partnership with Yola, and its integrated technology partners Ecwid and SiteWit, will allow Parallels partners to sell an integrated set of web presence services.

yola-web-presence-services“Web Business Builder gives our channel partners a proven platform, fully-integrated with Parallels Automation and Plesk, which they can brand as their own. It gives their SMB customers the ease-of-development and built-in features they need to build their online business,” said Alex Danyluk, vice president, Alliances, Parallels.

Key feature highlights of the solution include:

  • Advanced style designer would give users the ability to highly customize professional-looking websites that renders on any device.
  • Customization of websites as a premium service.
  • Fully enabled social media integration and mobile website publishing with e-commerce support.
  • SEO monitoring tools with keyword usage and traffic reports.
  • Website analytics and built-in marketing tools.
  • AdWord purchasing through SEM Analytics, which would optimize sales campaigns and lowers an SMB’s cost per click – powered by SiteWit.
  • Full integration of advanced e-commerce tools – powered by Ecwid.
  • End-to-end e-commerce with inventory management, order tracking, integrated tax calculations and real-time shipping.

“Yola is part of a group of SaaS web presence services that has been a disruptive force in the consumer market for web hosting,” said Liam Eagle, analyst, 451 Research. “Not only have these services raised the bar for website builder capabilities, but they have greatly influenced user expectations for web presence services. As a result, we have observed revenue growth in web presence businesses during the last several years that far outpaces the average for shared web hosting, and significant outside investment in the space during the last year.”

parallels-automationYola was founded in Cape Town, South Africa in 2007. These days, there are over 10 million Yola users and about 60 employees working in their San Francisco and Cape Town offices. The company’s Sitebuilder is available in six languages: English, French, German, Italian, Portuguese, and Spanish.

“This exciting partnership enables us to further leverage the investment made in our Private Label program and reach the thousands of service providers who are using Parallels to automate their business,” said Trevor Harries-Jones, chief executive officer, Yola. “The Web Business Builder offering will help Parallels partners generate new revenues and lower churn by providing an easy to use toolset for SMBs to create professional websites that attract new customers and drive online sales, furthering Yola’s mission to take business online.”